I seldom watch TV commercials mostly because many of them usually either are boring or dumb. But I have to say that H&M spring commercial caught my attention. It is directed by Johan Renck , a Swedish musician, music video director and now film director. It's so imaginary and surrealistic. My favorite part is lady on a ladder. She climbs up to the ceiling till her head is out only to realize that her head is actually out from the floor.